After his retirement from boxing, Graziano cohosted a short-lived series, The Henny and Rocky Show with famous comedian Henny Youngman. He was a semi-regular on The Martha Raye Show, as Raye's boyfriend. He appeared as a regular on the United Artists TV series Miami Undercover for its entire run, and appeared in several series and shows, including The Pat Boone Chevy Showroom, Car 54, Where Are You?, and Naked City. He portrayed Packy, an ex-boxer, in the 1967 film Tony Rome In the 1960s, Graziano opened a pizza restaurant, Rocky Graziano's Pizza Ring, on Second Avenue in Kips Bay, Manhattan, creating a modest franchise for the restaurant in the New York City area. He became the celebrity spokesman for Lee Myles Transmissions in the New York City area, appearing on dozens of television commercials from the mid-1970s to the mid-1980s